Last October, the sole owner of a Trinidadian-leaning pizza parlor in Bed-Stuy conjured up the type of social media magic you’d expect from a high-powered publicity firm.
Randy Mclaren, the force behind Cuts & Slices — an impresario who built up a celebrity clientele with his sneaker concierge service — filmed NFL wide receivers Sterling Shepard and Odell Beckham Jr. eating one of his tongue-stinging jerk shrimp pies.
They liked the pizza, and so did singer Queen Naija, who, in a separate clip, exclaimed that “there’s a party in my mouth; people are dancing in my mouth,” after sampling a chicken and waffle slice. If any of that sounds fairly routine for the Internet, consider the eyeballs: Those videos and others have collectively racked up over 26.7 million views, shining a powerful light on this four-year-old Brooklyn hangout — a Howard Street spot that has found itself left off of New York’s top slice lists even as it attracts loyal crowds from near and far.
