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Makeover Complete! Atlantic Center's Target Unveils New Redesign

Store's major renovations feature a more modern look and a smoother checkout system
Target Atlantic Center

Customers at Brooklyn's Target store in Atlantic Center Mall will get a pleasant surprise -- and perhaps a little momentary vertigo-- on their next visit, as the store unveiled on Wednesday a redesign that presents a dramatically different look.

The renovation, completed by Schimenti Construction Company, features major design improvements that aim to make the store more modern and customer-friendly, including the development of wider aisles in the children's retail section to accommodate strollers and a streamlined checkout system.

Target, Atlantic Center Mall, Redesign, Renovation, Schimenti Construction Company"Our team is especially proud to have completed such a major redesign without requiring the store to close at any point during the construction process," said Matthew Schimenti, president of Schimenti Construction Company.

So regular Target customers likely have watched the renovations unfold with little-to-no disruption since they started in January 2018.

Target, Atlantic Center Mall, Redesign, Renovation, Schimenti Construction Company
Photo: Nathan Haselby

Six additional self-check-out registers have been installed by the sky-bridge that leads to the Atlantic Center Mall and the in-store Starbucks and restrooms have moved over to the space overlooking Atlantic Avenue where the cafeteria-style seating area used to be.

Other upgrades to the store include new wooden wall panels, slotted wood ceilings, brighter light fixtures and red glass accents for a more contemporary look, along with updated beauty departments and more mannequins to provide shoppers with styling ideas.