To celebrate the 75th anniversary of one of America's most beloved cult-classic frozen treats, Carvel kicked off ice cream season with a jumbo Flying Saucer landing on the roof of a Coney Island store.
The Coney Island Carvel, at 2744 Coney Island Ave., has been owned and operated by the same family for four generations.
The activation marks 75 years since Tom Carvel introduced the Flying Saucer in 1951 — the original round ice cream sandwich, featuring Carvel's original soft serve between two chocolate wafers. Named for the UFO craze sweeping the country at the time, the Flying Saucer has been a playful symbol of summertime joy, nostalgia, and indulgence ever since.
"For 75 years, the Flying Saucer has brought generations of fans together over something joyful and delicious," said Marissa Sharpless, vice president of Marketing. "From Tom Carvel's first roadside stand in 1934 to the creation of the Flying Saucer during the 1950s UFO craze, our brand has always embraced a spirit of imagination and fun. This crash landing is our way of celebrating that legacy and the joy of play that has always been at the heart of Carvel."
The anniversary celebration continues through the weekend: Fudgie Fanatics members can purchase a six-pack of Flying Saucers for just $7.50 on Saturday, March 21 and Sunday, March 22.
