The hospitality industry is an ever-evolving sector, where only the most determined and visionary individuals manage to stand out. Lanfranco Pescante is one of those entrepreneurs— a man who turned his passion into an international business through a combination of resilience, creativity, and adaptability.
The origins of a dream: from the U.S. to building an international business
Lanfranco Pescante’s career began at a very young age. At just 15 years old, driven by the desire to carve his own path, he decided to move to the United States.
He entered the hospitality business right away, starting from the lowest position—dishwasher. However, his determination and eagerness to learn quickly propelled him to more significant roles, progressing from waiter to managerial positions.
This formative period allowed him to understand every aspect of the industry, acquiring essential skills in operational management and the dynamics of running a successful restaurant business.
But the real turning point came in the early 2000s when Pescante started organizing exclusive events in abandoned houses, transforming them into elite venues for parties that attracted thousands of people.
Thanks to flawless organization—including security, bartenders, and meticulous management—these events quickly surpassed even the most popular nightclubs in popularity.
His attention to detail and ability to create unforgettable experiences did not go unnoticed: bar and restaurant owners began seeking him out to manage promotional events in their venues.
From there, it was only a short step to producing large-scale concerts and pioneering a new hospitality business model.
The birth of a successful brand: Franklin Manor and beyond
After years of experience in the industry, Pescante realized that his talent was enriching others, and he decided it was time to build something entirely his own. However, the road to entrepreneurship was not without obstacles.
Hundreds of rejections, criticism, and financial difficulties did not deter him. His determination enabled him to overcome every challenge.
Finally, after countless attempts, he secured the necessary funding to open Franklin Manor, a venue that quickly broke revenue records and became a landmark in the entertainment scene.
This first major success marked the beginning of an ambitious expansion that would lead him to develop new businesses in various parts of the world, including Italy.
Hospitality as an experience: the secret to success
Pescante has never seen hospitality as merely a service but rather as an immersive experience capable of leaving a lasting impact on people. His approach is based on four key elements:
- A unique and welcoming atmosphere: Each venue is designed to offer a complete sensory experience, from interior design to music, all the way to impeccable service.
- Personalization and customer attention: Pescante understands that the key to customer loyalty is making them feel special. Every detail is carefully planned to ensure guests return and share their experience with others.
- Continuous innovation: Adapting to trends and local preferences has enabled the international expansion of his business while maintaining the brand’s identity and quality.
- Customer service and super level of attention to details. Pescante says: “I always have a smile with my guests and make sure that everyone that leaves my venues always leaves with a "wow i can’t wait to come back". I pay attention to luxury details making the guest happy in any possible way I can”.
Today, his entrepreneurial vision has taken his company to an international level, proving that an idea born from passion and hands-on experience can achieve extraordinary heights.
Leadership and team development: the key to a winning business
Another distinctive element of Lanfranco Pescante’s success is his leadership approach. Aware that the quality of customer experience heavily depends on the staff, he has always invested in his team’s training and development.
Lanfranco ensures that his employees participate in various training programs, including foreign language courses, to enhance service quality and improve interactions with international guests.
Moreover, he emphasizes the importance of fair compensation, as it helps maintain a positive and productive work environment.
Lastly, he believes in working closely with his team—leading by example and fostering a sense of belonging.
This is why Pescante firmly believes that an entrepreneur must be the first to demonstrate commitment and dedication. His hands-on approach has created an environment where every staff member feels valued and part of something bigger.
Pescante: a visionary entrepreneur
Lanfranco Pescante is not just a successful entrepreneur; he is an innovator who has redefined the concept of hospitality. His story proves that talent, combined with determination and creativity, can turn a dream into a global reality.
Today, his name is synonymous with excellence and vision in the international hospitality industry—a sector where he continues to make an impact by reinventing himself and anticipating market trends. His journey is an inspiration for anyone looking to build something meaningful from scratch: with the right vision, no goal is impossible to achieve.
