Marie “Driven” Theodore Takes on Key Housing Role in Brooklyn's CB17

Haitian American public relations executive and Brooklyn entrepreneur Marie “Driven” Theodore has been appointed Housing and Block Associations Committee Chair for Brooklyn's Community Board 17, stepping into a leadership role centered on housing advocacy, tenant education and neighborhood engagement.

The appointment marks a new phase in Theodore’s decades-long work in communications and community-building. With more than 20 years of experience shaping narratives across music, media and culture, she now brings that expertise into a civic space where clear communication and public trust are essential.

In her new role, Theodore will work alongside residents, local stakeholders and city agencies to address housing concerns, strengthen accountability and improve quality of life throughout the district.

“As someone who has spent my career helping others find their voice, stepping into this role allows me to use my skills in a new way,” Theodore said. “I am honored to represent the residents of Community Board 17 and advocate for the neighborhoods that shaped me.”

Her work will be carried out in coordination with Community Board 17 District Manager Sherif Fraser and Board Chair Rodrick F. Daley, as the committee advances initiatives tied to housing stability and neighborhood conditions. The position places Theodore at the center of ongoing conversations around tenant protections, block association coordination and equitable access to housing resources in Brooklyn.

Theodore’s appointment reflects a career rooted in amplifying underrepresented voices and supporting community-driven narratives. As co-founder and managing partner of Playbook MG, a Brooklyn-based communications firm, she has built a reputation for strategic branding and public relations work across music, fashion, entertainment and entrepreneurship.

Her professional background positions her to translate complex housing issues into accessible information for residents navigating an often complicated system.

In addition to her work in communications, Theodore is also a partner and co-founder of Room43 Event Space, a Brooklyn venue she operates with her sister, Cindy Theodore. The space has served as a hub for community programming, workshops and local events, providing opportunities for small businesses, creatives, and neighborhood organizations to gather and collaborate.

As committee chair, Theodore is expected to prioritize expanding outreach efforts and increasing awareness around housing rights. A key focus will be ensuring tenants understand their rights, responsibilities and the resources available to them, particularly in communities that have historically faced barriers to information and support.