Brooklyn nightclub and music venue Elsewhere has announced the launch of its brand new digital membership program.
The membership program will offer members the ability to discover new music, connect with other members, communicate in the nightclub’s Discord, as well as gain access to exclusive promotions.
Elsewhere’s membership options are separated into three different tiers, with each tier ranging in price and offering their own unique benefits.
The first tier, priced at $2 a month, is referred to as the “Freaks with Benefits” tier. This tier gives members perks such as free coat check, various discounts, access to Elsewhere’s Discord channel, etc.
Priced at $6 a month is the “Sonic Explorer” tier, which provides members with unlimited half-off tickets for them and a guest, various discounts on shows, in addition to the benefits in the first tier.
The final tier, costing $30 a month, is the “Patron Saint” tier, which gives members access to free entry in shows and parties, reserved tickets for sold out events, free merchandise, as well as the perks in the first two tiers.
Elsewhere says that the program rewards members by offering cheaper prices for people that attend the nightclub more frequently, while also giving them expanded access to numerous benefits.
“This membership is really about taking all these rad people we see at our club every week who care about emerging culture as much as we do, and gathering them together in one place to talk and connect,” said Jake Rosenthal, founder of Elsewhere.
Elsewhere worked with the Berlin-based technology design studio, A Color Bright, to create the new digital program. Prior to working with the Brooklyn nightclub, A Color Bright previously worked with companies like Soundcloud and Red Bull.
"As a company and team, we are driven by the idea of technology empowering independent creators and organizations with a mission to further creativity and equality within the creative industry," said Davide Bortot, a co-founder of A Color Bright. "Elsewhere's membership program is a particularly exciting project for us because it is rooted in culture and the desire to push things forward."
With the launch of the program, Elsewhere says it will be initially scaling it by making a limited number of memberships available to the public on a first-come, first-serve basis.
Once purchased, members will receive a digital membership card that can be added to either Google or Apple wallets.
Elsewhere digital memberships can be found on the nightclub’s website.