Mobile applications are more than just market tools, and their use extends far beyond marketing gimmicks. For businesses, the cost of developing applications can be critical to ensuring long-term profitability, not only by providing you with competitive advantages but also by increasing customer loyalty, both existing and potential.
Apart from that, customized apps work to retain clients to convert opportunities into leads. This is the main reason why the development of custom mobile applications is an attractive option for a business that gains momentum.
Whenever you are looking to leverage the power of mobile app development solutions, here you can find out that modern technologies help businesses to stand out with their products or services.
Mobile Apps are Designed to Make Mobile Data Faster
The fast pace of life makes users very demanding on the speed of their gadgets’ screens load sites and online stores. According to Kissmetrics research, 46% of smartphone users leave the page if it does not open within the first 10 seconds. That is why online stores must be fast enough to be able to build a strong core of regular customers.
In this, mobile applications have a huge advantage over websites. Since mobile applications for online stores do not need to be connected to the Internet in order to provide users with basic functions such as product comparison or price checking, they effectively use the entire performance of the device. In turn, sites need a constant Internet connection to update any part of their content.
However, this does not mean that speed has no value for mobile applications. Users typically uninstall the application from their devices if it takes too much time to download them. In addition to speed, applications are superior to sites in the following aspects:
- access to the native functions of the smartphone (camcorder, GPS-navigation, voice recognition function);
- interactivity (integration with social networks), and personalization of content;
- ease of use and best adaptation for mobile devices.
Mobile Apps Convert Visitors into Customers and Increase Sales
According to Forbes, mobile applications increase sales and project revenue in the e-Commerce and m-Commerce segments:
- customers spend 3 to 4 times longer in mobile apps than desktops;
- customers spend twice as much money on mobile apps than on mobile sites;
- the conversion rate for applications higher than for mobile sites;
- the average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops;
- The shopping cart abandonment rate in applications is only 20%, while in mobile versions of the site – 97%, and in desktop versions – 68%.
Applications put users to purchases, especially since their functionality allows you to pay for an order with one click. Besides, the enhanced functionality of mobile applications allows online stores to control user interaction compared to websites better and receive more detailed analytics. These benefits help business owners personalize their content more accurately and, as a result, implement more advanced recommendation systems to increase conversion rates.
Mobile Apps Increase Customer Loyalty
One of the main advantages of mobile applications is its ability to create brand loyalty. According to Adobe, 67% of online shoppers, who use their mobile devices to make purchases, prefer apps offered by their favorite companies and brands.
Therefore, mobile solutions make the connection between online stores and customers more durable. You may ask how to encourage people to download and install the application. All you need is to provide them with exclusive offers or limited discounts that encourage users to install your application.
Mobile Applications Provide Better UI
The applications’ usability is increased if they have no need for a constant Internet connection. This allows applications to load heavy animations or high-definition images much faster, making the design of a business or startup application stylish, modern, and vibrant.
And the application architecture allows developers to create exclusive and useful features with intuitive navigation. Another advantage that an app on Android or iOS provides is the ability to implement gamification. It has become a trend in application development since it creates a higher level of interactivity and user interaction.
Mobile Apps Increase User Interaction
Modern mobile applications give various options for user interaction, while a website does not allow customers to use the built-in camera and show their friends their updates without leaving the site. With the application, this becomes a simple action for a few seconds.
Another way to increase user engagement is to implement a voice recognition function that will allow users to navigate the menu or subscribe to the newsletter. Also, for example, your application can show the location of the nearest offline store using GPS.
Mobile applications encourage smartphone users to share links to their favorite sites or ask friends to share their opinions about a particular product or service using social networks.
This marketing channel is one of the most effective and inexpensive ways to promote your products. Each loyal customer who has your mobile application automatically becomes a living platform for advertising your online store on social networks such as Instagram, Twitter, or Facebook.
So, an increasing number of businesses or startups are leveraging custom mobile application development to stay ahead of the competition. And a customized mobile app gives consumers a means of interacting with your company or business. In turn, this leads directly to increased sales, better consumer perception, and thereby to higher quality customer service.