The NBA Jersey Wars have started all over again on social media, with teams every day unveiling the 2019 City Edition of their uniforms.
Well, Thursday night, The Brooklyn Nets joined the list of teams repping their city. The Nets held a special event in Brooklyn with the big reveal by Nets center DeAndre Jordan rocking a brand-new white jersey, but this year’s update came with a little surprise.
The Nets call their jersey “The Brooklyn Camo,” because it is accented with trim that mimics the iconic colors of the Coogie sweater made popular by the Notorious B.I.G. But the latest twist, took it one step further: Instead of the words “Brooklyn” across the chest, the new shirts are donning the word “Bed-Stuy!”
And why not? Brooklyn is one of the few places in the world with neighborhoods more iconic and recognizable than some major U.S. cities. And Bedford-Stuyvesant was the neighborhood Biggie called home!
Folks already are clamoring to get their limited edition jersey, before they’re all gone and, hopefully, become a collector’s item.
Also, a new mural of The Notorious B.I.G. designed by artist David Hollier will hang in Brooklyn’s Barclays Center in the coming months. The mural features a sketch of Biggie Smalls in a Brooklyn Nets cap, formed by lyrics from his 1997 hit “Sky’s The Limit.”
But also according to twitter, not everyone is happy about the Bed-Stuy focus or about about featuring a neighborhood at all for that matter– particularly Nets fans from other parts of the city.
So then, why so much interest by the Nets in Bed-Stuy? According to the Nets, its simply part of a Bed-Stuy themed campaign that is temporary. And why not? Brooklyn has so many icons and history makers, you could literally choose a different one every year for the next 100 years and still have plenty left.
So why not start with Bed-Stuy?