A group of women in Crown Heights, headquarters of the Chabad-Lubavitch community, have launched a new project for children in a show of solidarity for those currently fighting in Israel against the Palestinians, according to the Times of Israel.
It’s called “Project EDEN,” which stands for Eat ice cream, while helping Defend Eretz Yisrael Now. The campaign employs and encourages the practice of tznius or modesty, and here is how it works:
Each day that a girl comes to camp in tznius attire (clothing which keeps necklines, elbows, knees and feet covered at all times), she will get an EDEN card. After collecting eight EDEN cards, she can turn them in for a free ice cream at one of two local vendors.
In addition, all cards will be entered in to a raffle for a $100 gift certificate to be used at one of two area stores.
What does any of this have to do with defending Israel?
Well, according to the teachings of the Rebbe, “When Hashem (God) sees that Yidden (Jews), wherever they are, are conducting themselves in a manner of Tznius (modesty), He accompanies them to save you and to place your enemies before you.”