By Richards Burroughs

June 13, 2014, 11:39 am

 

Dear SummerSummer’s Here: Welcome Back Hotter

I’ve written about spring and how it needs to really step its game up and out of the shadow of summer, because you know, it’s like the Kelly Rowland of seasons and summer is Beyonce. But it’s too late for that now, because summer is here.

I am summer, stupid

Like Beyonce, there are a lot of people fawning over summer, which is totally cool and is actually ingrained in our head from childhood, since summer is when school was on vacation. And like the great underachieving nation we are, America loves a sabbatical from learning.

Perhaps it’s the return of beach weather, that makes people so happy about summer, especially if you live in Brooklyn, since Coney Island is always a fun time, even if it’s lost its dodgy charm and Brighton Beach boasts quick access to vodka and pierogies, as well as the shore of the Atlantic Ocean.

fat-beach

Unfortunately, a staggering 24 percent of New Yorkers are considered obese, as reflected by this New York City government report, which translates to lots of obese people at city beaches, which doesn’t sound like fun. Perhaps Bloomberg was overstepping the government’s presence with the proposed jumbo soda ban. But folks were acting like a mega Fanta is part of their 2nd amendment rights and a Slurpie would need to be pried from their cold, dead hands.

Drop the pop, Lady

With that said, these are some things about this particular summer that I don’t like, at this moment… the list could grow once those dudes start with the fireworks around the end of June:

THE WORLD CUP

FIFA, the Fédération Internationale de Football Association, that runs the World Cup, point blank, is pimpin’. They make host countries spend billions of dollars to build stadiums and infrastructure around the stadiums, in order to host the games. Then FIFA keeps the television and marketing rights, which is the guaranteed, big money and allows the host country to keep the ticket sales, which can be flakey revenue. In fact, I read that FIFA made a profit of 2 billion dollars on the 2010 World Cup games. Governments of the host countries, when they are developing nations, have other, far more pressing needs for the billions spend to get World Cup ready.

well, go home after the games damn it!

Not saying that the government is taking money away from programs to assist the less fortunate, which is waaaayyy too many people in Brazil, but the country’s profits are going to the elite and not trickling down to the people.

The kids are hungry

The economic impact of the World Cup is usually way more muted than expected, and the spike in tourism flatlines after the games. All that’s left are stadiums without enough sports teams, or sporting events, to make the glut of stadiums make sense. Yet FIFA plays to the soft spots that these countries have for soccer and appeals to their national pride when it comes to the beautiful game. Just ask South Africa about their World Cup experience from 2010 and more importantly about their disappointment. Here’s a little ditty I wrote about Brazil and World Cup 2014, wanna read it? Here it go:

(To the melody of “Whitey On The Moon”, by Gil Scott Heron)

Brazil’s a country on its knees

and FIFA gets a field

Its Infrastructure under siege

and FIFA gets a field

Poverty rate is growing fast

and FIFA gets a field

Education system’s a laugh

and FIFA gets a field

Empty bellies ain’t even rare

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About The Author

It's variations on my name, but it's the same human. I'm Richard Chandler Burroughs, novelist (A Rendezvous With Destiny) and blogger (Uncontrollable Urges). Richard Burroughs as a marketing strategist, where I've serviced clients that include Sam Adams Beer, adidas, Coca-Cola and Moet & Hennesy. I'm Dick At Nite as a DJ, spinning magic from Bed-Stuy Bars to Boutique hotels and as an art curator, with a recently closed show at Rush Corridor Gallery. I'm anything you want to call me as long as you appreciate (and buy!) the work of the artists I present. Follow me on Twitter: @dickburroughs

It's variations on my name, but it's the same human. I'm Richard Chandler Burroughs, novelist (A Rendezvous With Destiny) and blogger (Uncontrollable Urges). Richard Burroughs as a marketing strategist, where I've serviced clients that include Sam Adams Beer, adidas, Coca-Cola and Moet & Hennesy. I'm Dick At Nite as a DJ, spinning magic from Bed-Stuy Bars to Boutique hotels and as an art curator, with a recently closed show at Rush Corridor Gallery. I'm anything you want to call me as long as you appreciate (and buy!) the work of the artists I present. Follow me on Twitter: @dickburroughs

One Response

  1. nick

    Not everyone kisses Beyoncé s ass. Kelly is more likable in my opinion. Stop trying to keep her under Beyoncé s stinking shadow. This is one of the reasons why I have gone off Beyoncé. Too many people riding her ass. She is not a queen! Kelly is just as talented.

    Reply

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