Have you ever noticed that lately, when a black woman is about to “go natural,” it becomes a public service announcement?
Whether unfolding their journey on YouTube, Facebook or even the New York Times, women have been documenting their journey for the world to see. And how many times have you heard someone discuss their “natural hair birthday?”
In the words of famous radio disc jockey Ed Lover- C’mon son!!
Truth be told ladies, when it comes to going natural… what’s the big deal, right?
In the 60’s, reverting our hair back to its natural state was tied to a social cause: The Civil Rights Movement. Back then, our brothers and sisters simply stopped conking and hot combing their hair and began echoing the words of James Brown, “Say it loud: I’m black and I’m proud!”
Today, being a naturalista appears to be tied to being an elitist, or subscribing to a culture of feminists promoting minimalism. Oftentimes, being part of “Team Natural” versus ‘Team Weave” is likened to being good, healthy and one with the land, versus being snobbish, materialistic and vain.
And although the move to wearing your hair natural shouldn’t be made into a big deal, the truth is, there is an aspect to going natural this is in fact, a pretty big deal: the maintenance.
With natural hair, not only do you need to find a stylist that is willing to maintain your natural look, you may have to contend with societal pressures of going against the grain. Natural hair comes at a monetary and social cost.
It takes more money and time to maintain a natural ‘do. Unless you have a grade of hair that is “wash and go,” the initial steps to “going natural” involves, cutting split ends (which women hold on to with dear life), getting repair treatments, and using products to moisten your mane that now will become dry much faster.
Remember ladies, using extensions and applying relaxers to our hair masks the flaws.
Undoubtedly, going natural takes on a life form of its own. But with research, feedback from your loved ones and a close assessment of your lifestyle, only you can determine if it is well worth it.
Salon Owner / Stylist
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of BK Reader.